Work · Enterprise ·
Enterprise Website Improvement
How a complex multi-site company went from a shaky relaunch to a polished and maintainable system.
Challenge
Following an agency-led rebuild across two websites, an international, complex business found that while the sites appeared sound at launch, small but impactful issues began to surface during real-world use.
Limited QA and a fragile implementation of custom objects made iteration risky, with even minor changes prone to regressions.
Solution
I was engaged to take long-term ownership of both websites, focusing on improving code quality and addressing accumulated UX issues through safe, incremental changes on live sites.
Key areas of work included:
- Resolving UX issues identified through real-world usage
- Improving internal search and content discoverability
- Reducing structural fragility to make the sites safer to iterate on
Outcomes
- A more stable and maintainable HubSpot CMS setup
- Reduced risk when making ongoing changes
- Improved usability informed by customer and stakeholder feedback
- Greater confidence in the sites as long-term digital foundations
- Core Web Vitals (CWV) score improvements site-wide
- A more accessible, GDPR compliant website
- Measurable increase in conversion rate and organic traffic