Now building Themespot
I make complex web projects feel simple.
Bring me a problem or a system. If it's technical and lives on the web, I'll extend it, optimise it, rebuild it, or tell you honestly to leave it alone. Fractional CTO for SaaS teams and agencies, and founder of Themespot.
- 47+Web projects shipped
- 2011Building for the web since
- 2Products owned end to end as founder / CTO
Fractional CTO work
The work that needs a CTO in the room.
Engagements where the job was judgement: what to build, what to stop, and how to leave the team stronger than I found it.
- SaaS · Fractional CTO
Rescuing a $100k undocumented MVP
Took ownership of a SaaS product after the original build stalled. Shipped the remaining roadmap including the AI features, consolidated and documented the codebase, brought Terraform back under control, and integrated the marketing site with the app. Advised the founders on when to pause and where product-market fit actually was.
- Founder · Themespot
Designing and shipping an AI content platform for HubSpot
Founded Themespot: an agent runtime that plans and executes website changes on HubSpot portals under human approval gates, with a QA crawler, theme build pipeline, usage billing and a partner-facing MCP toolbox. Architecture, infrastructure, delivery cadence and model policy are all mine.
- Fintech · Regulated onboarding
Self-serve onboarding for a fintech platform
For a UK fintech, designed the customer journey from first visit to live account with a single human checkpoint, shipped the Cloudflare signup service that creates the account, product and CRM deal automatically, and specified the data model and delivery routes for the rest.
Selected builds
Builds that show the judgement.
Software consultancy
HubSpot CMS Build & Relaunch
Only a few pages were designed. Extended the visual language into a full site and a guard-railed editing model so marketing could ship without breaking brand.
Fintech
63-Page FinTech Landing Page Suite
Sixty-three regulated landing pages in ten weeks, across eight regulators, from ~15 templates with the disclaimers baked in so marketing could launch without a developer.
Travel brand
Mobile-first Content Hub
Turned a conventional competition page into a TikTok-style swipe experience that matched where the audience already was; the campaign over-delivered on sign-ups.
Enterprise
Enterprise Website Improvement
Inherited two fragile multi-site builds after an agency relaunch. Took long-term ownership, made iteration safe, and moved Core Web Vitals, accessibility and conversion the right way.
Agency
Website Rebuild & Content Migration
A fixed event deadline and a brand uplift. Phased the build so launch was polished on day one and maintainability came in behind it.
Non-profit campaign
Landing Page Design & Development
A scroll-led animated campaign page inside an existing site, without paying for it in page speed.
What clients say
My clients do the bragging.
True intelligence is being able to explain a complex topic so that a lay person can understand. He was honest, forthright, and focused on what truly mattered — someone you can trust to guide a project thoughtfully, efficiently, and with your best interests in mind.
Working with him was the best part of the entire website redesign project by far. If I could do it all over again, I’d have had him drive the design phase himself.
One of the best people we have ever worked with. All timelines met, quality is fantastic, and he's always suggesting improvements.
Reece is fantastic to work with — clear communication, quality of work, and ease to work with. We hope to work with him on an ongoing basis.
So responsive, multi-talented and great at communicating. It's so reassuring knowing he'll help us when needed.
How I got here
Fifteen years of shipping, then the seat that needed it.
- 2011
First builds
Building for the web since 2011: agencies, then my own practice.
- 2019–24
Your Web Consultant
Ran a specialist HubSpot practice for agencies and enterprise clients: full theme builds, migrations, regulated landing-page systems, long-term ownership of multi-site estates.
- 2025
Fractional CTO
Embedded with a SaaS founder team for a year: rescued the MVP, shipped the roadmap, and made the pause-or-push calls.
- 2026–present
Founder, Themespot
Designing and shipping an AI content-operations platform for HubSpot.
Tell me what you're building.
You’ll get an honest read on scope and risk, including whether you need a CTO at all.